SMS Short Code Provisioning 101 - First Steps

SMS Short Code Provisioning 101 - First Steps
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    I'm Derek Johnson with tatango.com and I'm here to answer the question, "How do you
    get an SMS short code?"
    So first of, what is an SMS short code?
    A short code is a five to six digit phone number, so it's a little phone number, that
    is used by brands to send and receive marketing text messages with their customers.
    So, the question is, how do you get an SMS short code?
    Well, centrally there's two different ways.
    The first way is to go directly to the source which is the U.S.
    Short Code Administration and you can essentially lease a short code from them.
    A short code is going to cost anywhere from a thousand dollars a month for a vanity short
    code, which means you get to select the number, or a non-vanity short code is gonna cost you
    $500 a month and that's when the U.S.
    Short Code Administration randomly generates a number for you.
    You can go directly to the U.S.
    Short Code Administration and lease your own short code.
    Most brands though will go to an SMS software provider like Tatango first, and the software
    provider will go to the U.S.
    Short Code Administration and will lease the short code on the behalf of the customer.
    Now the reason I usually recommend this method, is that it's gonna cost you the exact same
    amount.
    A short code is a short code so a software provider should only really be charging you
    a thousand dollars a month for a vanity short code and $500 a month for a non-vanity short
    code.
    So, you're not saving any money but what you are saving is a lot of headaches and a
    lot of time because applying for a short code and provisioning a short code with the U.S.
    Short Code Administration is a process and the software provider does that process all
    the time so they're very efficient at it and they're gonna do the work for you.
    That's why I recommend if you're looking to get a short code, is first finding a software
    provider that you like, and then have them go lease the U.S. short code from the U.S.
    Short Code Administration on your behalf.
    That hopefully answers the question as to how to get an SMS short code.
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