How “The Apprentice” Transformed President Donald Trump | All In | MSNBC

How “The Apprentice” Transformed President Donald Trump | All In | MSNBC
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    BROUGHT US CELEBRITY APPRENTICE. THANKS TO MARK BURNETT WE DON'T
    THANKS TO MARK BURNETT WE DON'T HAVE TO WATCH REALITY SHOWS
    HAVE TO WATCH REALITY SHOWS ANYMORE BECAUSE WE'RE LIVING IN
    ANYMORE BECAUSE WE'RE LIVING IN ONE.
    ONE. >> IT'S IMPORTANT TO REMEMBER
    >> IT'S IMPORTANT TO REMEMBER THAT WHEN "THE APPRENTICE"
    THAT WHEN "THE APPRENTICE" PREMIERED, DONALD TRUMP WAS A
    PREMIERED, DONALD TRUMP WAS A BANKRUPT BUNCH LINE IN THE NEW
    BANKRUPT BUNCH LINE IN THE NEW YORK TABLOIDS, A GUY WHO GOT A
    YORK TABLOIDS, A GUY WHO GOT A REAL ESTATE EMPIRE FROM DADDY
    REAL ESTATE EMPIRE FROM DADDY AND MANAGED TO LOSE IT ALL UNTIL
    AND MANAGED TO LOSE IT ALL UNTIL HE WAS CAST IN THE APPRENTICE BY
    HE WAS CAST IN THE APPRENTICE BY THE PRODUCER OF SURVIVOR, ALL
    THE PRODUCER OF SURVIVOR, ALL AROUND REALITY TV SAVANT MARK
    AROUND REALITY TV SAVANT MARK BURNETT.
    BURNETT. OTHERS SAW IN TRUMP A TATTERED
    OTHERS SAW IN TRUMP A TATTERED CELEBRITY OF THE '80s BURNETT
    CELEBRITY OF THE '80s BURNETT SAW CHARISMA, TO MAKE AMERICA
    SAW CHARISMA, TO MAKE AMERICA BELIEVE THAT DONALD TRUMP WAS AN
    BELIEVE THAT DONALD TRUMP WAS AN EXTRAORDINARILY RICH AND
    EXTRAORDINARILY RICH AND SUCCESSFUL BUSINESSMAN, AN IMAGE
    SUCCESSFUL BUSINESSMAN, AN IMAGE THAT PERSISTS TODAY.
    THAT PERSISTS TODAY. THE AUTHOR OF THE PROFILE IS
    THE AUTHOR OF THE PROFILE IS PATRICK ADAMS, IT'S A GREAT
    PATRICK ADAMS, IT'S A GREAT PIECE OF JOURNALISM.
    PIECE OF JOURNALISM. >> THANK YOU.
    >> THANK YOU. >> BURNETT IS LIKE DONALD TRUMP
    >> BURNETT IS LIKE DONALD TRUMP IN MANY WAYS, IT STRIKES ME.
    IN MANY WAYS, IT STRIKES ME. >> I THINK THAT'S RIGHT.
    >> I THINK THAT'S RIGHT. THERE'S A KIND OF SIMPLICITY.
    THERE'S A KIND OF SIMPLICITY. THERE'S A CONFIDENCE IN YOUR
    THERE'S A CONFIDENCE IN YOUR GUT.
    GUT. HE'S WRITTEN A COUPLE OF BOOKS,
    HE'S WRITTEN A COUPLE OF BOOKS, THEY'RE MEMOIRS.
    THEY'RE MEMOIRS. DON'T WASTE TIME ON
    DON'T WASTE TIME ON OVERPREPARATION, TRUST YOUR GUT.
    OVERPREPARATION, TRUST YOUR GUT. LISTEN TO YOUR INSTINCT THE.
    LISTEN TO YOUR INSTINCT THE. >> HE'S KIND OF A CONARTISTIST.
    >> HE'S KIND OF A CONARTISTIST. THAT'S KIND OF HIS DEAL.
    THAT'S KIND OF HIS DEAL. >> THIS IS HOW HE STARTED.
    >> THIS IS HOW HE STARTED. HE WAS A BRITISH POWER TROOPER,
    HE WAS A BRITISH POWER TROOPER, CAME HERE, WAS ACTUALLY -- CAME
    CAME HERE, WAS ACTUALLY -- CAME TO THE U.S. WITHOUT A GREEN
    TO THE U.S. WITHOUT A GREEN CARD.
    CARD. >> HE WAS LITERALLY AN ILLEGAL
    >> HE WAS LITERALLY AN ILLEGAL IMMIGRANT.
    IMMIGRANT. >> HE WAS.
    >> HE WAS. AND HE COMES HERE ON A TOURIST
    AND HE COMES HERE ON A TOURIST VISA, ENDS UP SELLING T-SHIRTS
    VISA, ENDS UP SELLING T-SHIRTS ON THE BOARDWALK IN VENICE, AND
    ON THE BOARDWALK IN VENICE, AND BY HIS OWN ADMISSION, HE SELLS
    BY HIS OWN ADMISSION, HE SELLS THEM WHOLE SALE FOR 18, AND HE
    THEM WHOLE SALE FOR 18, AND HE RESELLS US DONALD TRUMP AND
    RESELLS US DONALD TRUMP AND TELLS US SOMETHING ELSE ALL
    TELLS US SOMETHING ELSE ALL TOGETHER.
    TOGETHER. >> A LOT OF PEOPLE TALK ABOUT
    >> A LOT OF PEOPLE TALK ABOUT HOW THEY ALL THOUGHT IT WAS A
    HOW THEY ALL THOUGHT IT WAS A SOMEWHAT PREPOSTEROUS
    SOMEWHAT PREPOSTEROUS UNDERTAKING, SOMEONE HAS A GREAT
    UNDERTAKING, SOMEONE HAS A GREAT QUOTE.
    QUOTE. THEY SAID HE HAD JUST GONE
    THEY SAID HE HAD JUST GONE THROUGH I DON'T KNOW HOW MANY
    THROUGH I DON'T KNOW HOW MANY BANKRUPTS, IT WAS LIKE MAKING
    BANKRUPTS, IT WAS LIKE MAKING THE COURT JESTER THE KING.
    THE COURT JESTER THE KING. >> THIS IS A WEIRD THING.
    >> THIS IS A WEIRD THING. I TALKED TO A BUNCH OF PEOPLE.
    I TALKED TO A BUNCH OF PEOPLE. "THE APPRENTICE" WAS DELIVERED
    "THE APPRENTICE" WAS DELIVERED WITH A WINK, THAT THE PEOPLE
    WITH A WINK, THAT THE PEOPLE AROUND THE SHOW KNEW THAT TRUMP
    AROUND THE SHOW KNEW THAT TRUMP WASN'T THIS BIG SUCCESS BUT THAT
    WASN'T THIS BIG SUCCESS BUT THAT SOMEHOW THE AMERICAN PEOPLE JUST
    SOMEHOW THE AMERICAN PEOPLE JUST DIDN'T GET THE JOKE.
    DIDN'T GET THE JOKE. >> DO YOU THINK THAT'S TRUE?
    >> DO YOU THINK THAT'S TRUE? >> I DON'T REALLY BUY IT.
    >> I DON'T REALLY BUY IT. SO I WENT BACK AND WATCHED --
    SO I WENT BACK AND WATCHED -- GOD, I WATCHED, YOU KNOW, TWO
    GOD, I WATCHED, YOU KNOW, TWO DOZEN EPISODES OF "THE
    DOZEN EPISODES OF "THE APPRENTICE."
    APPRENTICE." I DON'T THINK THERE'S ANYTHING
    I DON'T THINK THERE'S ANYTHING CAMPY.
    CAMPY. THE WHOLE THING IS HE'S
    THE WHOLE THING IS HE'S PRESENTED THIS MASTER OF THE
    PRESENTED THIS MASTER OF THE UNIVERSE, THE WHOLE IDEA OF IT
    UNIVERSE, THE WHOLE IDEA OF IT WAS THE WINNER BECOMES THE
    WAS THE WINNER BECOMES THE APPRENTICE OF DONALD TRUMP, THE
    APPRENTICE OF DONALD TRUMP, THE DREAM JOB OF A LIFETIME.
    DREAM JOB OF A LIFETIME. >> BUT ALL THE PEOPLE YOU TALKED
    >> BUT ALL THE PEOPLE YOU TALKED TO WHO ARE CLOSEST TO IT VIEW
    TO WHO ARE CLOSEST TO IT VIEW THAT AS RIDICULOUS.
    THAT AS RIDICULOUS. WHAT'S SO WEIRD ABOUT THIS IS
    WHAT'S SO WEIRD ABOUT THIS IS WHAT THE SHOW IS PORTRAYING THIS
    WHAT THE SHOW IS PORTRAYING THIS GUY IS A BRILLIANT BUSINESS
    GUY IS A BRILLIANT BUSINESS MASTER AND LITERALLY EVERYONE AS
    MASTER AND LITERALLY EVERYONE AS FAR AS I CAN TELL SAYS THIS GUY
    FAR AS I CAN TELL SAYS THIS GUY IS LUDICROUS.
    IS LUDICROUS. >> EVERYBODY EXCEPT BURNETT.
    >> EVERYBODY EXCEPT BURNETT. THE RIDDLE FOR ME IS TO WHAT
    THE RIDDLE FOR ME IS TO WHAT EXTENT DID BURNETT REALLY
    EXTENT DID BURNETT REALLY BELIEVE IT?
    BELIEVE IT? HE TELLS THIS STORY ABOUT BEING
    HE TELLS THIS STORY ABOUT BEING THE YOUNG GUY ON THE BOARDWALK,
    THE YOUNG GUY ON THE BOARDWALK, IMPLAUSIBLE STORY, BUT THE IDEA
    IMPLAUSIBLE STORY, BUT THE IDEA IS THAT A ROLLER BLADER HAPPENS
    IS THAT A ROLLER BLADER HAPPENS BUY AND HANDS HIM A COPY OF "THE
    BUY AND HANDS HIM A COPY OF "THE ART OF THE DEAL" AND HE READS IT
    ART OF THE DEAL" AND HE READS IT AND IT CHANGES HIS LIFE.
    AND IT CHANGES HIS LIFE. I DON'T KNOW WHETHER OR NOT TO
    I DON'T KNOW WHETHER OR NOT TO BELIEVE THE STORY.
    BELIEVE THE STORY. I TALKED TO HIS WIFE AT THE TIME
    I TALKED TO HIS WIFE AT THE TIME SAYING I DON'T REMEMBER READING
    SAYING I DON'T REMEMBER READING THE BOOK.
    THE BOOK. HE SAYS HE WAS INSPIRED BY TRUMP
    HE SAYS HE WAS INSPIRED BY TRUMP TO BECOME A BUSINESSMAN HIMSELF.
    TO BECOME A BUSINESSMAN HIMSELF. >> READING YO YOU ARE STORY MADE
    >> READING YO YOU ARE STORY MADE ME FEEL LIKE REALLY OUR PROBLEM
    ME FEEL LIKE REALLY OUR PROBLEM IS THAT IT'S DONALD TRUMPS ALL
    IS THAT IT'S DONALD TRUMPS ALL THE WAY DOWN, THERE'S A CERTAIN
    THE WAY DOWN, THERE'S A CERTAIN KIND OF LIKE SORT OF THE FER EL
    KIND OF LIKE SORT OF THE FER EL SALES PERSON, THE CONARTIST,
    SALES PERSON, THE CONARTIST, THAT ALMOST IS KIND OF AN
    THAT ALMOST IS KIND OF AN AMERICAN ICON, NO ONE WENT BROKE
    AMERICAN ICON, NO ONE WENT BROKE UNDERSTOOD -- THE PT BARNUM
    UNDERSTOOD -- THE PT BARNUM QUOTE.
    QUOTE. TRUMP IS THE MOST EXTREME
    TRUMP IS THE MOST EXTREME VERSION WE HAVE OF THAT.
    VERSION WE HAVE OF THAT. >> THAT'S RIGHT.
    >> THAT'S RIGHT. AND LOOK, BURNETT SAID AT THE
    AND LOOK, BURNETT SAID AT THE TIME "THE APPRENTICE" CAME OUT,
    TIME "THE APPRENTICE" CAME OUT, HE TALKED ABOUT HIM IN THESE
    HE TALKED ABOUT HIM IN THESE TERMS.
    TERMS. HE MADE "SURVIVOR," ANY
    HE MADE "SURVIVOR," ANY INTERACTION IN LIFE IT'S YOU AND
    INTERACTION IN LIFE IT'S YOU AND ME FACING OFF AGAINST A TABLE.
    ME FACING OFF AGAINST A TABLE. ONE OF US IS GOING TO WIN AND
    ONE OF US IS GOING TO WIN AND ONE OF US IS GOING TO LOSE.
    ONE OF US IS GOING TO LOSE. THAT'S GOVERNMENT, FAMILY,
    THAT'S GOVERNMENT, FAMILY, DAY-TO-DAY LIFE AND BUSINESS.
    DAY-TO-DAY LIFE AND BUSINESS. >> THERE'S NO ONE IN THAT
    >> THERE'S NO ONE IN THAT ARTICLE AROUND THE SHOW WHO HAS
    ARTICLE AROUND THE SHOW WHO HAS ANY DOUBT THAT BUT FOR THE
    ANY DOUBT THAT BUT FOR THE APPRENTICE, DONALD TRUMP IS
    APPRENTICE, DONALD TRUMP IS PRESIDENT.
    PRESIDENT. >> SOMETHING THEY'VE ALL SAID.
    >> SOMETHING THEY'VE ALL SAID. >> ALL OF THEM.
    >> ALL OF THEM. >> A LOT OF THEM TOSS AND TURN
    >> A LOT OF THEM TOSS AND TURN AT NIGHT THINKING ABOUT THIS.
    AT NIGHT THINKING ABOUT THIS. >> WHAT DID WE DO?
    >> WHAT DID WE DO? >> ABSOLUTELY.
    >> ABSOLUTELY. THIS IS FROM PEOPLE WHO WERE
    THIS IS FROM PEOPLE WHO WERE PRODUCERS ON THE SHOW, EDITORS
    PRODUCERS ON THE SHOW, EDITORS ON THE SHOW, PEOPLE INVOLVED IN
    ON THE SHOW, PEOPLE INVOLVED IN VARIOUS OTHER CAPACITIES.
    VARIOUS OTHER CAPACITIES. BURNETT SEEMS TO BE THE ONLY
    BURNETT SEEMS TO BE THE ONLY PERSON WHO DOESN'T DO ANY OF
    PERSON WHO DOESN'T DO ANY OF THIS SOUL SEARCHING.
    THIS SOUL SEARCHING. >> DO YOU THINK -- THERE'S A
    >> DO YOU THINK -- THERE'S A WHOLE PART IN THERE ABOUT THE
    WHOLE PART IN THERE ABOUT THE SORT OF TRUMP TAPES, THERE'S GOT
    SORT OF TRUMP TAPES, THERE'S GOT TO BE LIKE TENS OF THOUSANDS OF
    TO BE LIKE TENS OF THOUSANDS OF HOURS, LITERALLY OF THE GUY.
    HOURS, LITERALLY OF THE GUY. >> RIGHT.
    >> RIGHT. >> THERE WAS, YOU KNOW, PEOPLE
    >> THERE WAS, YOU KNOW, PEOPLE HAVE ALLEGED HE SAID RACIAL
    HAVE ALLEGED HE SAID RACIAL EPITHETS, OTHER THINGS ON THERE.
    EPITHETS, OTHER THINGS ON THERE. THE BURNETT AT MGM SAID WE CAN'T
    THE BURNETT AT MGM SAID WE CAN'T GIVE IT OVER, LEGALLY BOUND.
    GIVE IT OVER, LEGALLY BOUND. WHAT DO YOU THINK ABOUT THIS
    WHAT DO YOU THINK ABOUT THIS IDEA OF THIS VAULT?
    IDEA OF THIS VAULT? >> WE KNOW IT EXISTS.
    >> WE KNOW IT EXISTS. WHEN THEY MADE THE SHOW, OVER 14
    WHEN THEY MADE THE SHOW, OVER 14 SEASONS WITH TRUMP, ACCORDING TO
    SEASONS WITH TRUMP, ACCORDING TO BURNETT THEY WOULD SHOOT ROUGHLY
    BURNETT THEY WOULD SHOOT ROUGHLY 300 HOURS OF FOOTAGE FOR EVERY
    300 HOURS OF FOOTAGE FOR EVERY HOUR THEY AIRED.
    HOUR THEY AIRED. THERE'S THIS HUGE, VAST CACHE OF
    THERE'S THIS HUGE, VAST CACHE OF MATERIAL.
    MATERIAL. MGM AND BURNETT SAY THEY CAN'T
    MGM AND BURNETT SAY THEY CAN'T TURN THAT OVER.
    TURN THAT OVER. I THINK THIS IS A BIT OF A SIDE
    I THINK THIS IS A BIT OF A SIDE SHOW.
    SHOW. I DON'T BELIEVE THAT -- LOOK, I
    I DON'T BELIEVE THAT -- LOOK, I THINK THERE'S A HUGE AMOUNT OF
    THINK THERE'S A HUGE AMOUNT OF MATERIAL IN WHICH TRUMP CLEARLY
    MATERIAL IN WHICH TRUMP CLEARLY SAYS AWFUL THINGS ABOUT WOMEN.
    SAYS AWFUL THINGS ABOUT WOMEN. I TALKED TO A LOT OF PEOPLE WHO
    I TALKED TO A LOT OF PEOPLE WHO TOLD ME HE DID AND TOLD ME THIS
    TOLD ME HE DID AND TOLD ME THIS ON THE RECORD.
    ON THE RECORD. >> WE'VE HEARD THAT.
    >> WE'VE HEARD THAT. >> WE'VE HEARD THAT.
    >> WE'VE HEARD THAT. THE NOTION THAT THERE MIGHT BE
    THE NOTION THAT THERE MIGHT BE SOMETHING -- SO THIS QUESTION OF
    SOMETHING -- SO THIS QUESTION OF WHETHER THERE'S A TAPE IN WHICH
    WHETHER THERE'S A TAPE IN WHICH HE SAYS THE "N" WORD.
    HE SAYS THE "N" WORD. A COUPLE PEOPLE HAVE SAID
    A COUPLE PEOPLE HAVE SAID THEY'VE HEARD IT.
    THEY'VE HEARD IT. A LOT OF PEOPLE HAVE SAID I
    A LOT OF PEOPLE HAVE SAID I WOULD KNOW IF THERE WAS ONE.
    WOULD KNOW IF THERE WAS ONE. I HATE TRUMP, I WOULD BE THE
    I HATE TRUMP, I WOULD BE THE FIRST ONE TO TELL YOU, THERE
    FIRST ONE TO TELL YOU, THERE ISN'T ONE.
    ISN'T ONE. >> THERE'S ALWAYS THIS DESIRE
    >> THERE'S ALWAYS THIS DESIRE FOR THE SILVER BULLET TO SLAY
    FOR THE SILVER BULLET TO SLAY THE MONSTER.
    THE MONSTER. THE VAULT IS ONE OF THOSE IDEAS.
    THE VAULT IS ONE OF THOSE IDEAS. >> THE CRAZY THING -- THE
    >> THE CRAZY THING -- THE ECONOMIST DID THIS AMAZING POLL,
    ECONOMIST DID THIS AMAZING POLL, THEY ASKED PEOPLE HOW THEY WOULD
    THEY ASKED PEOPLE HOW THEY WOULD RESPOND.
    RESPOND. 70% OF WHITE TRUMP SUPPORTERS
    70% OF WHITE TRUMP SUPPORTERS SAID YOU CAN BE THE PRESIDENT OF
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