Inside World Cup’s Sticker Collecting Craze

Inside World Cup’s Sticker Collecting Craze
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    (crowds cheering)
    - [Narrator] Soccer is the most popular sport in the world.
    And for soccer fans there's a collectible item
    that's taking their world by storm,
    the Panini Soccer Sticker Album
    that comes out every four years.
    We'll let this guy explain how it works.
    Because, well, he wrote an entire book about stickers.
    - My name is Greg Lansdowne,
    and I'm the author of "Stuck on You,"
    the story of football stickers.
    (whistling and cheering) (upbeat music)
    - [Narrator] OK, Greg, so, what's this all about?
    - Well it's a very simple concept.
    You start off with the album.
    And from there, you need to collect packets of stickers.
    For the World Cup, there's five stickers in every packet.
    In this particular World Cup album,
    there's 682 spaces to fill.
    And the idea, or the name of the game,
    is to fill up the sticker album.
    Once you start to getting doubles of stickers
    that's when the real fun element comes in
    and you start swapping with people.
    Panini's first album Mexico '70 started off
    with the album being distributed
    in just a few European countries.
    That's now grown and you can get Panini Stickers
    in over 100 countries worldwide,
    and that's growing every single tournament.
    I'm sure they will leave no stone unturned
    to make sure that you get stickers in the hands
    of everyone around the world, ultimately.
    - [Narrator] Who is the biggest collector in the world?
    - Well there is a gentleman in Italy,
    the home of Panini Stickers.
    His name is Gianni Bellini, and his sticker collection
    needs to be seen to be believed.
    - [Narrator] Introducing Gianni.
    (speaking Italian)
    - [Narrator] Gianni lives in a small town in Italy,
    which happens to be only 20 miles from the Panini factory.
    (speaking Italian)
    - [Narrator] So, there you have it;
    if you didn't know about soccer stickers,
    now you can kick your own collection into high gear.
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