'Know Your Girls' initiative for breast cancer education

'Know Your Girls' initiative for breast cancer education
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    SALLY:WELCOME BACK.ACCORDING
    TO "SUSAN G. KOMEN", BLACK
    WOMEN IN THE U.S. ARE 40-
    PERCENT MORE LIKELY TO DIE
    FROM BREAST CANCER..THAT'S THE
    REASON BEHIND A NEW INTIATIVE
    CALLED "KNOW YOUR GIRLS"
    CAMPAIGN.. 2-SALLY: JOINING US
    TO TALK ABOUT IT--SUZANNE
    STONE, EXECUTIVE DIRECTOR WITH
    KOMEN AUSTIN AND PHYLLIS DAVID
    A BREAST CANCER SURVIVOR.GOOD
    MORNING LADIES.TELL ME A
    LITTLE BIT ABOUT THIS TELL ME
    A LITTLE BIT LADIES.GOOD
    MORNING
    LADIES.TELL ME A LITTLE BIT
    ABOUT THIS CAMPAIGN?SINCE ITS
    FOUNDING IN 1982, SUSAN G.
    KOME® HAS LED THE MOVEMENT
    TO MAKE BREAST CANCER
    SOMETHING THAT WOMEN TALK
    ABOUT AND FIGHT IN PUBLIC,
    RATHER THAN HIDING IN SILENCE.
    AS AWARENESS GROWS AND
    TREATMENT OPTIONS IMPROVE,
    DEATHS FROM BREAST CANCER HAVE
    DROPPED BY 38%.BUT WE'RE NOT
    DONE. SUSAN G. KOMEN'S NEW
    BOLD GOAL IS TO REDUCE THE
    CURRENT NUMBER OF BREAST
    CANCER DEATHS BY 50% IN THE
    U.S. BY 2026.WE CAN'T DO THAT
    WITHOUT REACHING BLACK WOMEN,
    WHO ARE ALMOST 40% MORE LIKELY
    TO DIE OF BREAST CANCER THAN
    THEIR WHITE PEERS.THE FIRST
    STEP TO CLOSING THIS HEALTH
    DISPARITY IS TO HELP BLACK
    WOMEN TAKE CHARGE OF THEIR
    BREAST HEALTH BY KNOWING THEIR
    RISK, KNOWING THEIR BODIES,
    GETTING SCREENED AND TALKING
    WITH THEIR DOCTORS. THAT'S
    WHERE THE KNOW YOUR GIRLS
    CAMPAIGN COMES IN IN
    PARTNERSHIP WITH THE AD
    COUNCIL, SUSAN G. KOMEN IS
    CREATING PRINT, TELEVISION,
    AND DIGITAL OPPORTUNITIES FOR
    WOMEN TO LEARN ABOUT THE
    IMPORTANCE OF SCREENING AND
    EARLY DETECTION.BY GIVING
    BLACK WOMEN THE TOOLS TO TAKE
    CHARGE OF THEIR BREAST HEALTH,
    WE HOPE TO HELP AVOID
    UNNECESSARY BREAST CANCER
    DEATHS.WHAT DO WOMEN NEED TO
    LOOK OUT FOR OR SIGNS OF
    BREAST CANCER?FOR OR SIGNS OF
    BREAST CANCER?THE WARNING
    SIGNS OF BREAST CANCER ARE NOT
    THE SAME FOR ALL WOMEN.THE
    MOST COMMON SIGNS ARE: A
    CHANGE IN THE LOOK OR FEEL OF
    THE BREAST ORA CHANGE IN THE
    LOOK OR FEEL OF THE NIPPLE OR
    NIPPLE DISCHARGEIF YOU DON'T
    HAVE A HEALTH CARE PROVIDER,
    ONE OF THE BEST WAYS TO FIND A
    GOOD ONE IS TO GET A REFERRAL
    FROM A TRUSTED FAMILY MEMBER
    OR FRIEND.IF THAT'S NOT AN
    OPTION, CALL YOUR HEALTH
    DEPARTMENT, A CLINIC OR A
    NEARBY HOSPITAL.PHYLLIS, TELL
    US A LITTLE ABOUT YOUR STORY,
    HOW HAS IT HELPED YOU HELP
    OTHERS?"I HAVE TO TELL MY
    STORY SO OTHER WOMEN DON'T
    MAKE THE SAME MISTAKE" PHYLLIS
    IS A MOM, WIFE, MOTORCYCLE
    ENTHUSIAST, EMPLOYED FULL-TIME
    AND IS LIVING WITH METASTATIC
    BREAST CANCER.
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